Segmentation is a dynamic capability within the Webpushr platform that enables you to divide your audience into distinct groups based on various criteria, such as user behavior, preferences, location, operating system, and device type. Once segmented, you can tailor your web push notifications to each group's unique characteristics and interests.

Key Features:

  1. Out-of-the-Box Capabilities: Certain segmentation criteria are available right from the start, with no coding required. You can segment your audience based on:
    1. User's Last Visit
    2. Location (City & State)
    3. Operating System
    4. Device Type
  2. Precision Targeting: Create highly specific audience segments effortlessly, ensuring your messages reach the most relevant recipients.
  3. Behavioral Triggers: Trigger notifications based on specific user actions, such as website visits, product views, cart abandonment, or purchases, to send timely and contextually relevant messages.
  4. Personalized Content: Customize push notifications with dynamic content, including text, images, and CTAs, for each audience segment, increasing engagement and conversion rates.
  5. Automation: Set up automated workflows that send notifications to user segments based on predefined rules and conditions, saving you time and ensuring timely, targeted messaging.

Why Segmentation Matters:

  1. Higher Engagement: Send messages that resonate with each audience segment, resulting in higher open rates, click-through rates, and overall engagement.
  2. Improved Conversion Rates: Targeted messages drive action. Segmentation allows you to send tailored offers and recommendations to boost conversion rates and revenue.
  3. Enhanced User Experience: Deliver relevant content that matches the interests and needs of your users, improving their overall experience with your brand.
  4. Brand Loyalty: Show your customers that you understand and value their preferences, leading to increased loyalty and repeat business.

Getting Started with Segmentation:

  1. Sign Up for Webpushr: If you haven't already, create a Webpushr account and integrate it with your website or app.
  2. Access the Segmentation Feature: Log in to your Webpushr dashboard and navigate to the Segmentation section.
  3. Define Segments: Create audience segments by specifying the criteria that matter most to your business, such as location, behavior, or preferences.