Custom Attributes

Custom Attributes are a dynamic component of the Webpushr platform that allows you to store additional user data to craft personalized web push notifications. With this feature, you can create segments based on user information (such as name, e-mail, phone, etc.), behaviors (paying user, etc.), preferences (interests, hobbies, etc.), or actions, and then send targeted messages that cater to each segment's unique needs.

Key Features:

  1. User Segmentation: Group your audience based on their interactions with your website, preferences, or any other data you collect, ensuring that each user receives messages that are relevant to them.
  2. Dynamic Content: Use Custom Attributes to personalize the content of your push notifications, including titles, messages, and images, making your messages more appealing and engaging.
  3. Behavioral Triggers: Trigger notifications based on specific user actions or events, such as abandoned carts, completed purchases, or website visits, to drive conversions and engagement.
  4. Event Tracking: Keep tabs on user interactions and track specific events on your website, allowing you to create more accurate user segments and personalized notifications.
  5. Automation: Set up automated workflows that send push notifications based on predefined rules and conditions, saving you time and ensuring timely, relevant messages.

Ready to give it a try? Sign up today.